Growing DEVPN

Strategic DEVPN Marketing and Community Engagement

At DEVPN, our marketing strategy is dynamic and designed to effectively reach and engage both our Hybrid VPN service users and $DEVPN DeFi investors across short, mid, and long-term time-frames.

Below is a bird’s-eye view of how DEVPN will strategically deploy its marketing roll-out, highlighting our initial and mid-range marketing efforts. These efforts focus heavily on DEVPN branding, attracting investors, recruiting Sentry Node and lease-node operators, and scaling our initial user growth.

Influencer collaborations

As a DeFi utility project offering a unique and highly decentralized technical solution, DEVPN places significant emphasis on working with key opinion leaders who have deep insight of the DeFi market.

Our social media marketing strategy focuses on partnering with influencers who have a proven track record of working with utility projects and engaging with large segments of our target audience.

By aligning our brand with professionals who are recognized and trusted voices in the tech and crypto communities, we ensure that our superior solution, excellent investment opportunities, and attractive options for node operators are communicated effectively to engage their followers impactfully.

Targeted user marketing

DEVPN's user marketing, following the initial adoption phase, will focus heavily on targeted digital advertising to reach the audiences most inclined to be interested in our hybrid VPN service.

By for instance leveraging our first-to-market advantage and emphasizing our decentralized-financed dVPN solution, our marketing will heavily focus on hot topics such as anonymity and security benefits, highlighting how DEVPN offers superior protection compared to traditional corporate VPN providers.

By utilizing data-driven strategies and selecting the right platforms, we ensure that our marketing reaches the right audiences in optimal settings, thereby increasing the effectiveness of our campaigns.

Referral program (users)

DEVPN's maintains a Friends and Family Referral Program, where both the referrer and the new user receive an additional month of VPN service for free when a 12-month subscription is purchased.

DEVPN's referral program incentivizes existing users to share their positive experiences and allows this program to combine and/or stack with all other marketing activities, ensuring this program remains genuine and beneficial for current and future users.

Our users can obtain their personal referral link, find notifications and subscription duration in our dApp environment, and savvy users may discover that they can use this code to extend their own subscription by two months, an advantage that will be hinted occasionally to our user community.

Affiliate program

DEVPN rewards proactive $DEVPN investors who help expand our services by offering an affiliate program where investors can choose to receive 10% of a new user's purchase value in $DEVPN.

Although similar to our user referral program, the affiliate program is more suited for investors rather than users, as rewards are applied in $DEVPN tokens rather than in additional subscription time.

Investors are only required to hold at least $100 worth of $DEVPN tokens to qualify for a unique affiliate code and can track notifications of code usage and reward accumulation through our dApp.

Non-profit program

Once critical-mass milestones in user volume are achieved, DEVPN will launch its non-profit program in tandem with targeted marketing efforts focusing on the dVPN segment of our technical network.

This program will selectively add a number of non-profit organizations closely aligned with our core values and offer them access to our highly anonymous decentralized service at no cost, creating a win/win feel-good campaign that emphasizes our differences to traditional corporate VPN providers.

By doing so, we not only bring additional attention to our Sentry Node program, encouraging especially entrepreneurial node operators to participate, but we also highlight one of the key distinguishing factors of DEVPN, showcasing our commitment to privacy, security, and social responsibility.

Strategic partnerships

DEVPN is dedicated to forging strategic partnerships within decentralized finance and privacy-oriented communities. We aim to collaborate with projects and organizations that are focused on crypto and privacy awareness, as our services are ideally suited to these audiences.

By aligning with like-minded entities, we will continuously seek to create mutually beneficial relationships that enhance privacy and decentralization values for stakeholders in both communities.

Community Engagement

DEVPN serves both our Hybrid VPN service users and $DEVPN DeFi investors, making engagement with both audiences a central focus of our marketing strategy.

To keep our community informed and connected, DEVPN maintains a daily communications roster, ensuring regular updates and social activities are shared across social media by interacting with our audience proactively and frequently across Twitter (X) and our 24/7 community Telegram channel.

Each contact moment is an opportunity to strengthen relationships, gather valuable feedback, and adapt our strategies to meet evolving community needs. Our goal is to ensure that our community enjoys engaging with our team and participating in marketing activities aimed at network expansion.

Content Creation and Education

DEVPN provides a user friendly interface to a complex technical solution designed to meet specific user needs for anonymity, security, and unrestricted internet access. This GitBook includes a thorough section detailing the most common user needs and how DEVPN effectively addresses each of them.

By focusing our educational efforts to highlight the importance of anonymity, privacy, and security, we aim to educate both current and new user about significant limitations and frequent shortcomings of most VPN providers, as the market is filled with inadequate and poorly performing providers.

DEVPN however aims to positively highlight its advantages and importance. We use educational content to address targeted specific audiences and demographics, ensuring that potential users understand the value and benefits of choosing DEVPN as a better ethical and technical alternative.